My Strategic Approach

I lead with a people-centric philosophy that empowers teams with clarity and purpose, fostering high engagement and exceptional performance across global organizations.

I've engineered $1B+ in revenue architecture from the inside — now I bring that same operating discipline to your GTM engine, on a fractional or project basis.**

30 years of direct P&L accountability. A proven record of turning under-indexed business units into hyper-growth engines — including a 7.5x revenue surge from $24M to $180M TCV in under 24 months. I don't just advise on revenue growth. I've built it, run it, and rebuilt the technology underneath it, inside regulated, global enterprises.

The Problem

Growth Without Architecture Is Just Expensive Chaos

Revenue growth often masks operational rot. In most mid-market firms, the GTM engine is "Hero-Dependent" — success lives in the heads of a few people, not in the architecture of the business. That's Friction: a silent, compounding tax that evaporates TCV and inflates OpEx.

Most consultants can diagnose one half of this problem. Tool specialists don't understand the P&L. Sales coaches don't understand the platform. I sit at the intersection of both — the **Practitioner-Architect** — because I've carried the quota and owned the tech stack, often in the same role.

Where I Create Impact

My leadership delivers measurable results by focusing on these five key areas:

I orchestrate complex digital transformations that unify enterprise technology across multiple countries and billing systems. My vision and leadership rescued a failing QTC transformation program and resulted in a 40% annual order book contribution, while increasing win rates from 7% to 24%.

I design and implement system architectures that unify previously siloed CRM and contact data across business lines. This work contributed to a remarkable $1 billion annual revenue increase and enhanced C-level insight into the business.

Revenue Architecture & Forensic Auditing Most organizations don’t have a lead problem—they have a Leakage Problem. I apply a forensic lens to your entire GTM lifecycle to identify where margin is slipping through the cracks.

Revenue Maturity Assessments: A quantitative audit of your GTM readiness for double-digit growth.
Forensic Leakage Recovery:Identifying systemic process gaps to stop top-line erosion (leveraging my $50M recovery blueprint).Watch the 1 Minute video.
PE Value Creation Sprints: 90-day execution plans designed to hit investor milestones and EBITDA targets.

I have a proven track record of building and scaling new business practices from inception. Taking on full P&L responsibility, I've successfully engineered sales processes and led technology implementations that laid the foundation for long-term growth and market leadership.

Technology should be a revenue multiplier, not a source of technical debt. I bridge the gap between complex enterprise architecture and commercial execution.

23-Year Salesforce Governance: Moving the platform from a tactical "Rolodex" to a strategic "Source of Truth."
5-Tier AI Enablement Framework: A safe, governed, and phased approach to implementing AI—from executive access to automated lead-to-cash cycles.
Tech Stack Rationalization: Auditing your "SaaS bloat" to ensure every tool in your stack is tied to a measurable business outcome.