Sales is not just about bringing in new deals; it’s about ensuring you keep what you booked

 We identify the hidden friction taxing your EBITDA and re-architect your organization for a de-risked, high-value exit

Institutional-Grade Revenue Architecture, at Three Points of Entry

Whether you need a diagnostic, a rebuild, or a seat at the table, these three engagements map to where your business is today.

Revenue Management Optimization

Details

I don't guess where revenue is leaking — I've recovered it before, at scale. At Marsh & McLennan, I re-engineered the global renewal process and stopped $435M in leakage. At Mercer, I recovered $50M in the first year through process rigor alone. My 2-Week RevOps Maturity Sprint benchmarks your pipeline health, client engagement, and GTM alignment, and hands you a maturity scorecard plus a 90-day playbook — no long-term commitment required to see where the money is going.

Technology Assessment & Sales Tech Future-Proofing

Details

I've rebuilt the tech stack underneath a live, global revenue engine — not in a lab, under deadline. I took over an at-risk 18-month quote-to-cash transformation spanning 32 countries and 21 disparate billing systems, and delivered go-live in 6 months. My 11-Point Platform Risk Assessment gives you the same structural audit — architecture, technical debt, scalability, and where your stack (Salesforce, Data Cloud, Agentforce, CPQ) is actually future-proofed versus quietly obsolete

Fractional CRO / CSO Leadership

Details

You get a CRO who's already done the hard part. I architected a "Federated GTM" model that aligned 190+ global sales professionals, moved win rates from 7% to 24%, and drove that $24M-to-$180M surge — all with direct P&L ownership and board- and investor-ready reporting for Wall Street stakeholders. If your organization needs the seat filled while the system is being rebuilt, I'll run it.

Case Study: The $50M Recovery Architecture

Global consulting firm, despite steady sales, had an increasing significant gap between booked deals and recognized revenue as much as 20% on some accounts.

Case Study

Client: Global Consulting Leader

The Challenge: The 20% "Friction Tax" Despite high-velocity sales, the firm faced a growing crisis: a widening gap between booked deals and actual revenue recognition. On several key accounts, up to 20% of contract value was "leaking" due to disconnected systems and manual handoffs. The revenue was sold, but it wasn't being captured.

The Solution: Re-Architecting the "Interlock" We didn't just "fix the data"; we re-engineered the bridge between Sales and Finance. By building a custom, bi-directional synchronization between the CRM and the Financial System, we created a closed-loop revenue engine. This allowed for real-time reconciliation of billed vs. booked revenue, removing the manual friction that allowed millions to slip through the cracks.

The Outcome: $50,000,000 Recovered In the first 12 months post-implementation, the firm recovered over $50M in revenue that previously would have been lost. Beyond the immediate cash flow, the project institutionalized financial governance, ensuring that every dollar booked was a dollar recognized

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The Problem: The "Where are you?" Diagnostic

The Reality: Growth often masks operational rot. Whether you are trapped in Hero-Dependency or Scaled Chaos, you are paying a "friction tax" on every dollar of revenue.

The Goal: Move from the orange of intuition to the cyan of The Interlock.

The Result: The Pivot to Value

The Equation: We don't just "improve sales." We structurally reduce OpEx friction to drive a direct, measurable increase in Enterprise Valuation.
* Less Friction = More EBITDA = Higher Exit Multiple.

The Solution: The Marino Interlock

We solve the friction through a foundational intervention:

1 Governed Data: Clean, actionable intelligence.

2 Institutional Process: Repeatable playbooks (not "Hero" dependent).

3 AI Velocity: Scaling output without scaling headcount.

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